The whole branding was very penetrating.

I hired ShrinkWrap when I was in the process of relocating my private practice from Los Angeles to a new city nearby. After a 30+ year of a successful pre-Internet practice, the idea of “branding” felt weird and strange to me.

That said it was exciting to re-inventing myself. I threw myself wholeheartedly into the “Birthing the Brand” process, which it turned out, yielded psychotherapeutic insights as well as a marketing strategy.

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